In reality, control is elusive - but in cinema, it’s a tool at the filmmaker’s disposal. Still, I often ask myself: should I always use it? Sometimes the story unfolds on its own, effortlessly, as if it has its own rhythm. And in those moments, true magic happens - the kind we all chase.
Jeetendra Pandla
An independent filmmaker whose journey into storytelling has been as unconventional as it is compelling. Without formal training, he has charted his own path, driven by a deep curiosity about people, places, and cultures—whether in remote tribal communities, bustling cityscapes, or the quiet charm of his hometown, Mount Abu.
His body of work spans commercials, documentaries, government films , and fiction, across both Indian and International platforms.
The Ganges, his latest venture, is a creative production space focused on telling the stories closest to his heart. Its debut project, Aasmani Ghoda (Sky Horse), is a short 22-minute film that sets the tone for what lies ahead.
Freelance Projects
Incredible India
An international two-film campaign shot across the length and breadth of India over the course of a month. Commissioned to help revitalize the tourism sector in the wake of the COVID-19 pandemic, the films celebrate the country's diversity, heritage, and resilience.
Namami Gange
A four-film national awareness campaign shot along the ghats of the River Ganges. The films highlight key government initiatives focused on restoring and preserving the river's ecological health.
National Games, Goa
A three-film national campaign promoting the National Games held in Goa, capturing the spirit of sport, culture, and community.
Cyber Crime Awareness
A four-film national campaign created for the Ministry of Home Affairs, aimed at educating the public about the various modus operandi used in cyber frauds and promoting digital safety.
Dubai Bank - Simplylife
A six-film campaign for a Dubai-based bank, Simplylife designed to connect with expatriates from the Indian subcontinent. The films focus on everyday financial needs and aspirations of the diaspora community.
Arunachal Pradesh Tourism Film
A 90-second commercial created for the picturesque state of Arunachal Pradesh, featuring John Abraham, produced for both theatrical and television release. The film showcases the region's natural beauty and cultural richness, with a challenging shoot conducted at an altitude of 16,000 ft in the Himalayas.
Studds TV Commercial
A television commercial for Studds, India's largest-selling helmet brand. The film was shot on location in Goa capturing the brand's focus on safety, style, and performance.
Kotak Mahindra TVCs
A three-film campaign created for Mahindra Bank, aimed at small traders. The films highlight various banking schemes designed to improve operational efficiency in their daily business activities.
Accolades
ITB Berlin 2023 - Golden Gate Award for “Incredible India Campaign”
ITB Berlin 2023 - Gold & Silver Star for “Incredible India Campaign”
The MOMMYS 2023 - Best Campaign Award “Kotak Mahindra Bank”
Ravi Singh(Key Associate)
He brings over 2 decades of experience in the film and television industry, having progressed from an assistant in production to a seasoned line producer. His deep understanding of the production process, combined with a proactive approach to client engagement and idea development, has made him an invaluable part of our team.
His portfolio includes acclaimed Bollywood films such as Anwar, Sirf, Milestone, and Soni. In television, he has worked on high-profile programs including Dance India Dance, Coke Studio, Lift Kara De, Yashraj Production, Indian Idol, Dilli Darlings, and The16.
In addition to his production leadership, Ravi also served as Co-Producer on our short film Aasmani Ghoda (Sky Horse), further demonstrating his commitment to storytelling and collaboration.
